Kumanu, a leader in purpose-driven technology, has announced a new collaboration with AARP aimed at helping older adults bring greater meaning and intention into their daily lives. Through this initiative, AARP members and registered users can now access a suite of science-based tools designed to strengthen people's life purpose — a factor increasingly linked to better physical, emotional and cognitive health.
The collaboration provides multiple resources at no cost or discounted rates. Registered users on AARP.org can tap into Kumanu’s Purpose Builder. They can receive weekly inspiration and expert tips and tune into quarterly PurposeCasts free of charge. AARP members, while supplies last, can enjoy complimentary access to Purposeful by Kumanu for an entire year, while registered users receive discounted pricing.
Purposeful by Kumanu is a digital platform built to help people develop intentional habits that foster well-being. The easy-to-use app guides users through daily practices such as setting intentions each morning and then reflecting on their day each evening, while also exploring meaningful self-discovery exercises. These activities are supported by an AI-powered coach and are grounded in decades of behavioral science research.
“We’re thrilled to support the AARP community in living healthier, more meaningful lives with greater energy, fulfillment and emotional resilience,” said Dr. Vic Strecher, CEO and Founder of Kumanu and Professor at the University of Michigan’s Schools of Public Health and Medicine. Dr. Strecher’s pioneering research on life purpose has been widely published, including in his book Life on Purpose. A 2019 study in JAMA, citing his work, concluded that “[life] purpose is a modifiable risk factor” and that interventions to strengthen it may improve health outcomes, including mortality.
A growing body of evidence backs this approach. More than a thousand peer-reviewed studies suggest that cultivating a strong sense of purpose can enhance emotional well-being, lower disease risk and even improve brain health — particularly for adults over the age of 50. This mounting research underscores why tools like Purposeful by Kumanu are being embraced not only by individuals but also by organizations, ranging from small businesses to Fortune 500 companies.
Purpose in Practice
Purposeful’s design reflects the belief that small, intentional daily actions can lead to transformative life changes. Features like guided reflections and prompts for gratitude or goal-setting encourage users to shift from reactive to proactive living. The platform’s AI-powered coach personalizes these activities, helping each person focus on what truly matters to them.
Accessible Tools for All
The collaboration ensures that both AARP members and non-members have meaningful opportunities to explore and strengthen their life purpose. AARP.org visitors can access free purpose-building resources, and those who register receive discounted subscription rates. All users are invited to explore the platform’s free tools and resources, available at www.aarp.org/purposeful.
“Finding purpose can help guide us and give our lives meaning,” said Heather Nawrocki, AARP’s Vice President of Fun and Fulfillment. “We’re excited to work with Kumanu to offer tools that can help people find their purpose.”
Why Purpose Matters
Beyond improving health outcomes, purpose can influence decision-making, social connections and resilience in the face of challenges. By offering structured tools, Kumanu and AARP aim to help users uncover personal values, set meaningful goals, and create habits that align with their deepest motivations.
About Kumanu
Kumanu is composed of behavior designers, data scientists, technologists and researchers united by the mission to help people live bigger, more purposeful lives every day. Through innovative technology and science-based design, Kumanu supports both individuals and organizations in building wellbeing from the inside out. Learn more at kumanu.com.
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