Yesterday, I was on my morning call from New York with my nearly 100-year-old mother in Florida when she said, “Gayle, I wasn’t going to tell you this. Last night when I came home, I turned off the alarm and dropped my keys. Then I tripped on them and fell down.” Mom lives alone in a small house.
She was okay, just slightly bruised, and shared how she was able to get up. She remembered what the physical therapist told her to do: Scoot on her butt to a place where she could lean her knees on a pillow or something soft and where there is a ledge, table or something sturdy she could grab to lift herself up.
“Mom, make a video about this,” I told her. “This is a great tip for your fans.” Over the phone, I then taught Mom how to shoot her own social media videos with her iPhone. She sends them to me, and I edit and post on my Instagram, where at this moment, she/we have 38,000 followers.
Mom’s story of how she scooted on her rear to the sink, where she has a thick mat that cushioned her knees, then held onto the sink and pulled herself up has over 68,000 plays on Instagram and 233 comments.
I also posted on TikTok and Facebook, where I noticed people are continually sharing this video giving helpful advice from my elderly mom.
Mom is a fashionista, and a while ago I shot a 22-second video of her dressed in a long tan top and black leggings as she was leaving her home to play cards with her girl gang. Yes, she still drives (though their card games take place in her clubhouse less than a mile away). I posted it on Instagram, and it now has more than 3 million plays and the number keeps growing.
Four years ago, I launched my Instagram account to showcase my photography. It was slowly increasing. Then last summer when we were celebrating Mom’s 99th birthday, I posted a video of her talking about turning 99. It went viral. That was the beginning of our journey into social media influencing.
We share videos that range from Mom’s chicken soup recipe to our adventures together at local restaurants or on vacations. And in between, you can find postings on Mom’s secrets to longevity and on our transformed relationship from volatile to forgiveness to becoming best friends. We’ve come a long way.